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SDC.

Investors

Invest in better connections.

SugarDaddyClick welcomes venture funds and private investors who share a simple priority: help consenting adults connect, be honest about what they want and find relationships that meet their needs. Members first, money second.

People before fees

SDC starts from a human problem: consenting adults who want to meet, say clearly what they expect and find a relationship that suits them. Product decisions are judged first by whether they help members do that honestly.

A business, not a charity

SDC is a commercial company and intends to stay sustainable. Revenue should pay for a useful, fair service: moderation, verification, support and better tools. It should never come from confusion or pressure.

Free today, priced fairly later

Joining, browsing and messaging are free within token limits. Future monetisation is planned, but pricing and timing have not been announced.

Candid about where we are

SDC is a growing Australian community. We do not publish inflated numbers, and we will not promise members matches or investors outcomes.

Read more about our approach to free membership and fair pricing.

A note on inspiration

Building something people actually use.

SDC is a separate, independent business. Part of what inspires it is the entrepreneurial vision of Andrey Andreev, who founded Badoo and showed how much a dating product can grow when it is built well. We admire his business-building ability and ambition.

Andreev also provided early investment and operational backing to Bumble, which was founded in 2014 by Whitney Wolfe Herd. He helped launch the company and exited in 2019; Bumble went on to reach a multi-billion-dollar valuation at its public listing in 2021, led by Wolfe Herd.

Inspiration is not affiliation. SDC has no connection with, investment from or endorsement by Andrey Andreev, Whitney Wolfe Herd, Badoo, Bumble or any related company.

What this page is, and is not

  • Non-bindingSubmitting the form is an expression of interest only. It commits neither you nor SDC to anything.
  • Not an offerNothing here is an offer of shares or securities, or a solicitation to invest.
  • No guaranteesWe cannot guarantee a reply, acceptance or any return. We make no claims about future performance.

Express your interest

Tell us who you are, how you invest and why SDC's member-first approach interests you. Please include enough detail for our team to review your enquiry.

Name, email, investor type and message are required. Organisation, Telegram and phone are optional.

Your enquiry is stored by SDC and sent privately to the SDC team via Telegram.

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