Fake profiles in sugar dating: where SDC stands

The frustration behind the question

Paying for a dating subscription, sending introductions and getting nowhere can leave you wondering what you actually paid for. If a conversation feels scripted, or a profile seems too good to be true, it is reasonable to question whether there is a real person behind it.

Concerns about fake profiles and dating bots deserve a straight answer. We cannot speak for every other website, and an unanswered message alone does not prove an account is fake. What we can explain is how we choose to run SDC.

Our position: no manufactured members or conversations

Fake profiles are not allowed on SDC. We do not create them ourselves or use them to make the community appear larger or busier.

• We do not operate dating bots or have staff pose as interested members.
• We do not manufacture romantic messages to encourage spending or keep someone engaged.
• We do not fill the member feed with demo accounts or invented people.
• Online and last-active indicators must reflect actual account activity, not a status we switch on to attract attention.

Account notifications and messages clearly sent by SDC Support are different from a dating conversation. They must not pretend to be romantic interest from another member.

A smaller community, honestly presented

We are growing. That means you may see fewer people in your city than you would on an established dating service. It may take time to find someone whose location, expectations and interests suit yours.

We would rather be honest about that than pad the member list, invent activity or promise a match we cannot deliver. Our aim is to grow a community of people who have chosen to join, not create the appearance of one.

Real people can still leave a message unanswered

A genuine member may be busy, no longer looking, uncomfortable continuing or simply not interested. Nobody owes a reply, and no membership status or token balance buys another person’s attention.

We cannot guarantee replies, dates or an arrangement. We can commit not to manufacture those replies ourselves. If someone does not respond, respect that and avoid repeated follow-ups.

Our messaging token model limits unanswered messages to discourage mass introductions. Replies are free, and once both people have messaged, that conversation is unlimited and token-free.

A no-fakes policy is not a guarantee of perfect screening

We use phone verification and photo moderation, but those checks cannot establish someone’s identity, intentions or honesty with certainty. A person can misuse a real phone number or upload a misleading photo. An account being visible is not an endorsement of its owner.

Fake or impersonating accounts are not permitted. When a concern is raised, we review it and can block or remove accounts found to break our rules. We do not promise that no dishonest person will ever get through.

Do not send money to unlock an allowance, pay a supposed verification fee or treat a payment screenshot as proof. Our Australian scam warning and reporting guide explains other warning signs and what to do.

Tell us if something does not seem right

Open Messages → Support and give us the member’s name, what concerned you and relevant message dates. You can also block the person using the chat menu. If you cannot sign in, use our contact page.

Never send support your password, one-time login code or banking credentials. If money has been lost or you are being threatened, contact your bank or the relevant authorities as well; reporting to SDC does not replace that help.

For an overview of joining, profile photos, invitations and messaging, read how SDC works. We want members to understand the service and its limits before deciding whether it is right for them.